20+ years of building this, for real.
In-house roles building and running programs with the team around me. Consulting work fixing problems, leading integrations, and mapping what's next. Twenty-plus years of both.
Programs built
Full-time roles inside casino and hospitality operators.
Penn National Gaming
Scaled a VIP host program worth over a billion dollars in annual revenue. Gave 175 hosts the tools to know who to call, who to comp, and how to spread it across markets as different as Detroit, Bangor, Las Vegas, and the Rockies. The coding methodology got more selective, not bigger: 11% fewer players coded, and 30% more hosted revenue captured through the ones who mattered.
Inspirato
Ran end-to-end operations for an ultra-luxury portfolio in the Hamptons inside a members-only travel model, including the build-out and onboarding of all 37 homes. Built and trained the concierge and operations teams and owned growth of the portfolio through rapid growth, construction, and owner coordination.
Pinnacle Entertainment
Built and managed the host program across Pinnacle's casino portfolio: host incentive design, CRM and outbound sales integration, and the loyalty strategy that tied it together.
Ameristar Casinos
Moved to corporate to run marketing strategy and multi-million dollar P&L programs across 8 properties. Host-driven sales initiatives and strategic partnerships drove VIP performance company-wide.
Ameristar Casino & Resort
Cut my teeth at this property in the Rockies: built and managed the host team through the ground-up build of a Four Diamond, 536-room hotel and spa, the project that made it a resort. High-value guest relationships the team managed represented over 33% of property business.
Client engagements
Outside consulting work.
Mainstreet Hospitality
Brought in when Mainstreet took over management of both properties in the Hamptons, bringing them under one manager for the first time. My focus was the Boathouses: building its 37-unit operations and service playbook, spanning guest services, housekeeping, and maintenance, to bring it in line with Canoe Place Inn's high standards. It's the kind of property that made Travel + Leisure's 2024 It List.
Market My Market
Brought in to design a client-experience system for the account management team, built the same way a VIP host program is: who gets personal attention, when, and on what cadence. Delivered an executive summary, training playbook, implementation roadmap, and revenue model.