Insights · Podcast · Casino Marketing University

How to Build a Casino Host Program That Drives Value

Travis joined Craig Shacklett on Casino Marketing University to talk through what it actually takes to build a host program that drives measurable value, not just activity.

A conversation on player development philosophy: where a host program should actually create value, how to structure it so it's measurable, and why building the system matters more than relying on a few great personalities.


Travis Grode is the owner of Plum Couch Hospitality, helping operators build player development and VIP host programs that run as a system. Start a conversation or see the work.